The unit featured a strong brand call-out on the header, supported by information panels that educated shoppers on the electrolytes, vitamins and minerals included across the range. Clear navigation to key product benefits and flavours was also incorporated across the shelf fronts and plinths, making it easy for shoppers to explore the range.

The unit was created from limited brand guidelines, comprising the brand colours, logo and font, packaging artwork, and examples of outdoor and online banners. The creative team brought the 3D concept and key artwork to life, carefully translating the brand into a compelling in-store execution.

Close attention was paid to the finer details, ensuring the colour and texture of the product powder, mixed drink and information panels accurately reflected the final live product artwork, creating a cohesive and authentic representation of the range.