The campaign hook, ‘Big Night In’, tapped into the growing trend of celebrating at home. The tie-up with Freixenet offered shoppers a complementary combination of wine and beer to enjoy. 

A large, 3D die-cut header created strong disruption and worked effectively as a signpost to the offer. Stacked cubes showcasing the products alongside the pallet also added depth and visual interest to the overall unit.

Large cut-out cans clearly communicated the range of beers included in the deal, helping shoppers quickly understand the offer.

On the reverse of the unit, the Freixenet offer continued the use of die-cut shapes, with the ‘I Heart Wine’ range highlighted as a key part of the messaging to further build on the Night In concept.