To encourage both new and existing customers to visit multiple times throughout January and February 2026, Burger King introduced a highly engaging gamification campaign. More than five million Slurp prize cups were produced, giving customers a one-in-four chance of winning. Prizes ranged from cash rewards and Burger King menu items to holidays and family days out.

FERO delivered the in-store campaign across the estate, producing over 6,000 POS items, including kiosk toppers and side panels, posters, window clings, banners and tent cards. Together, these elements created a consistent and impactful in-store experience that reinforced the campaign across every customer touchpoint.

To generate additional theatre and excitement, FERO also designed and produced a bespoke 3D standee, creating strong visual disruption and helping the promotion stand out within the restaurant environment.