Using MOTH’s striking black-and-white branding created stand-out, disruptive units with strong in-store presence. In Waitrose, the addition of the MOTH branding lug-on helped to give the unit an even more premium feel. Oversized pack shots of the new products featured on the side panels, clearly highlighted the new range to shoppers.

As the product launch spanned multiple retailers, we supported MOTH by managing the complete process from end to end, including design, testing, approvals, production, co-packing and distribution. The units were designed both structurally and graphically in-house, ensuring full alignment with retailer guidelines. Our extensive knowledge of retailer processes enabled a seamless execution across all key partners.

We liaised directly with retail media teams and buyers to secure approvals, while managing our trusted merchandising partners to minimise the impact on the MOTH marketing team.