The large can on the top of the unit helped to deliver theatre in store and the application of Eco-Mirri drove additional stand out and reflected the product packaging.

The design allowed for products to be individually decanted or merchandised in SRPs to provide flexibility for stores with particularly high footfall. Cler product segmentation across the shelves helped shoppers with product selection.

505 secondary sitings of the bespoke can FSDUS were secured including 453 in Royal Canin’s major retail partner in Pets at Home. Sales increased by 17% vs. 3-month prior average.