To amplify Superdrug’s Members’ offer, we created a high-impact in-store zone featuring a gondola end, adjoining gondola end wings, two side-stacking units and floor vinyls to deliver a bold retail takeover and a clear destination for Members’ promotions. 

Die-cut headers and lug-ons enhanced standout, while vibrant colours against a black backdrop created striking contrast to capture attention. Clear, simple messaging -‘Members save more’ and ‘Download the app’- were prominently displayed to communicate value and drive sign-ups.

Shelf strips and wobblers ensured a cohesive look across the display, while a branded floor vinyl defined the area, creating an event-style environment and acting as a beacon to draw shoppers in.