A range of units were created and produced, including large FSDUs stacked with live product to maximise visibility and impact. The units clearly communicated the benefits of the two different versions. Dummy boxes were featured at the base, with character cards attached via prongs, allowing shoppers to select their preferred character for easy collection at the till.

The launch aligned with a wider brand refresh for Tonies, with the display reflecting the updated logo shape and brand colour palette.

The units were delivered to a broad range of retailers including The Entertainer, Toymaster, Toytown, as well as independent toy stores and garden centres.