TRENDS FOR 2021 AND WHAT THEY MEAN FOR RETAIL AND POS

Feb 8

TREND 4: RE-COMMERCE

With 64% of 32 billion new garments made each year ending up in landfill, serious questions are being asked about our love of fast fashion
According to the BBC, the fashion industry also accounts for 10% of carbon emissions and nearly 20% of waste water globally
The secondhand apparel market has already seen steep growth over the past 5 years, more than doubling in value from 2015 ($14 billion USD) to 2020 ($33 billion USD), and is set for further exponential growth estimated to reach $64 billion USD by 2024 (Statista)
As shoppers ask more questions brands are looking at ways to reduce their impact

TAKE OUT FOR POS:

Communicate authentically and clearly about the lifecycle of ranges and opportunities for recycling or re-commerce. Have the ability to create short run targeted campaigns in fast turnaround times that allow you to highlight smaller, unique collections.

Phil Joyce